What do all these terms mean: SEO, AEO, GEO?

SEO: SEO is the process of improving a website so that search engines like Google can find it and show it to people searching for related products or services.

SEO works in three main areas.

On-page SEO focuses on the words, images, and links on your website.

Off-page SEO builds trust through backlinks and online mentions.

Technical SEO makes sure your site loads fast, works well on phones, and is easy for search engines to read.

Local SEO: is best used on businesses with a storefront or location that people visit like a cafe, restaurant or barbershop. It helps get you onto the first page when people search "near me" after a keyword.

With the power of AI, we can study search trends, track customer behavior, and see what competitors are doing. This allows us to create SEO strategies that bring in more visitors and turn them into customers.

Strong SEO helps businesses appear in local searches, rank higher on Google, and attract people who are ready to buy. It’s a proven way to build trust, increase traffic, and create lasting growth online.

AEO: Answer Engine Optimization (AEO) is the process of making your website content easy for search engines and AI tools to use when giving direct answers to people’s questions.

Instead of just showing a list of websites like traditional search engines, answer engines such as Google’s featured snippets, Siri, Alexa, and ChatGPT give users quick, clear answers right away.

AEO helps businesses create content that is simple, clear, and directly answers common questions people ask online.

This means writing in a way that is easy to understand, using structured data (like FAQs), and organizing information so that answer engines can quickly find and share it.

For businesses, AEO is important because it makes your brand the “go-to” source when people ask questions online. If your content is chosen as the answer, more people will see your business, trust it, and visit your website.

In short, AEO is about preparing your website so that search engines and AI assistants pick your answers first, helping your business stand out in a world where people want fast and direct information.

GEO: Generative Engine Optimization (GEO) is about making your website ready for a new kind of search powered by artificial intelligence.

Instead of just answering one question like in Answer Engine Optimization (AEO), GEO focuses on how AI tools, such as ChatGPT or Google’s AI search, create longer and more detailed responses.

These tools don’t just give a quick answer—they build complete explanations using information from many websites at once.

With GEO, the goal is to shape your content so that AI engines notice it, trust it, and use it when building those responses.

This means writing content that is clear, detailed, and reliable, while also covering topics in depth. The better your content matches what AI engines need, the more likely your business will be included in the answers people see.

For businesses, GEO is important because it makes sure your brand shows up inside AI-generated results, not just on a list of links. That gives your company more visibility and helps you connect with people in the way they now search for information.

What services does Bodhi Digital Marketing offer?

We specialize in SEO (Search Engine Optimization), AEO (Answer, Ask, or AI Engine Optimization), GEO (Generative Engine Optimization), PPC (Pay Per Click - Google Ads), social media management, content marketing (website copy & Blogs), Coursework Certification buildouts, and AI-driven automation to help businesses attract and convert more leads (AI Bots and AI Agents).

Where is Bodhi Digital Marketing based out of?

Based in Highland, NY, in the heart of the Hudson Valley, Bodhi Digital Marketing is about a 5 minute bike ride to the Highland Rail Trail, and about a 15-20 minute ride to the iconic Walkway over the Hudson. We love meeting local business owners for coffees and meals, or even bike rides. Want to have a business bike meeting?

Let's do it while the weather is nice!

How can your AI tools improve my marketing strategy?

Our AI-powered solutions can help you better understand your business with our FREE Snapshot Report, get a FREE 1 HR AI strategy session, optimize Google Business Profiles, automate lead nurturing 24/7, enhance local SEO, and streamline communication for better engagement and conversions.

What is SEO, and why is it important for my business?

SEO (Search Engine Optimization) improves your website’s visibility on Google, helping you attract more organic traffic and qualified leads without relying on paid ads.

What is AEO (Answer Engine Optimization), and how does it differ from SEO?

AEO focuses on optimizing your content for voice search and AI-driven platforms (like Siri, Google Assistant, and ChatGPT), ensuring your business is easily discoverable in search results.

How do I get started with Bodhi Digital Marketing?

Book a free 1-hour strategy session through our website, and we’ll provide a Snapshot Report analyzing your online presence along with customized recommendations. Fill out the form below!

Email any specific questions not covered to:
[email protected]